27 April 2015: Leading pizza franchise, Papa John’s, has announced it has struck a ‘cool’ deal with largest ice leisure brand in Europe: Planet Ice. Planet Ice opened Papa John’s in its Milton Keynes and Uttoxeter ice rinks in March and aims to open in two further locations before the September Ice Hockey season starts.
“We were looking for a well-known fast food option to put into our ice rinks and complement our own brand,” confirms Andreas Petrakas, brand business development manager, Planet Ice. “We first met with Papa John’s in 2013 at a franchisee show and were immediately impressed.
“Planet Ice attracts a varied demographic with customers of all ages coming to enjoy our facilities and so our food offering needed a broad appeal,” continues Petrakas. “Pizza is loved by all! It’s easy to eat and go and Papa John’s supplied the quality product we were looking for. The pizza tastes great and the ‘Better Ingredients, Better Pizza’ concept is already serving-up some fabulous feedback.
“At our Milton Keynes rink, which is multi million pound leisure development and multipurpose arena with over 2000 seats, we are now incorporating the option of ‘Pizza Parties’ for groups celebrating birthdays or special occasions,” confirms Petrakas. “At our Uttoxeter venue which includes cinema, bowling plus the ice rink, we will also have combo deals available for customers to include a meal option, creating a very cool customer experience!”
Anthony Round, business development manager, Papa John’s commented: “We are delighted to be associated with Planet Ice, it’s a great fit. Customers can now enjoy our top quality pizza made with 100% fresh dough for a better natural flavour at their favourite leisure venue.”
