Leading pizza franchise, Papa
John’s, has scored an award ‘hat trick’ for its innovative
sponsorship of the Football League last year. Papa John’s
which became the ‘Official Pizza Partner’ of the Football League,
has just been confirmed as the winner of the PAPA Marketing Award
which recognises successful marketing and promotional initiatives
by businesses operating in the UK pizza, pasta and Italian food
industry. Papa John’s also won the award for the Best Online
Marketing Campaign at the recent Franchise Marketing Awards, which
recognises the industry's most innovative and effective marketing
campaigns; plus the Company has also been named as the winner of
the best Sports Sponsorship up to £750K at the UK Sponsorship
Awards 2015.
“The Football League is the world’s original League football
competition and in its 125th Anniversary Year it was a great time
for us to join forces,” confirms Andrew Gallagher, Papa John’s
marketing director. “A significant amount of thought went
into the sponsorship campaign and how it could support and benefit
our franchisees. It created a great connection with football
fans and established awareness with key customer groups. We
are delighted to be recognised for our industry best practice in
this way.”
Papa John’s took to social media to engage with fans across
the country to assess what type of offer they would like. The
results saw ‘Score Twice Half Price’ go top of the league with 71
percent of the votes. The promotion enabled fans to order
half price pizzas if their team scored twice in a match. The
Score Twice Half Price offer was supported by an integrated
talkSPORT campaign which saw the deal promoted both on air and
online, as well as via Football League clubs’ social media
channels.
The Papa Marketing Awards described the campaign: “Association
marketing is a challenge but Papa John’s pulled out all the stops
with this stand-out campaign. The humour, visual impact and
choice of partnership aligned wonderfully and the bottom line
impacts were impressive. A fine case study for
marketers everywhere.”
Papa John's is one of the largest pizza companies in the world
and has opportunities for franchisees throughout the UK. For
further information please visit: www.ranchiseexpo.co.uk/franchises/papa-john-s
