Ethical franchising and exemplary franchisee
recruitment – double win for Home Instead at Franchisor of the Year
Awards
Home Instead Senior Care officially denotes ethical
franchising and franchisee recruitment at its finest - with a
double win at this year’s BFA Franchisor of the Year awards.
As the UK’s No 1 homecare franchise network, we are thrilled
to have brought home the pair of accolades in the prestigious
annual awards, which mark out calibre franchisors in the
£15 billion UK franchise sector.
Our bespoke homecare franchise model, underlined by a
commitment to excellence and ethical operations, received the
silver in the top award band, the BFA’s Franchisor of the Year
category.
A huge honour for our brand, judges were looking for a
business that demonstrates a passion for and commitment to ethical
franchising, evidence of strong infrastructure and support for
their network - to ensure franchisees have the best possible
environment in which to succeed and reach their full
potential.
Ethical franchisee recruitment sits at the core of Home
Instead’s ethos – a philosophy that has underpinned our growth to
today’s 175-strong franchise network.
To receive the award from the BFA for Franchisee Recruitment
pays testimony to our honest and ethical approach to recruiting
franchisees into our family.
Ruth Brown, Head of Franchise Development, explains: “We are
thrilled to bring the BFA’s Franchisee Recruitment award home. We
have 145 territories available. This award should speak
volumes to potential franchisees that we are a credible, ethical
and incredibly successful homecare brand to franchise with.
“We look for people who have an affinity with our mission: to
change the face of ageing. We want franchisees who want to make a
difference to society and run a successful business as part of the
UK’s No 1 homecare franchise, a brand that literally helps change
the lives of seniors and their families.”
Judges could clearly see that Home Instead’s franchisee
recruitment met its award criteria: demonstrating commitment to
recruiting the right franchisees for the long haul and helping them
achieve success.
Ruth continued: “The support we provide our franchisees is
outstanding, with an industry-leading 4:1 ratio of experts to
franchisees at our National Office, covering Care Quality and
Standards, IT and Marketing for example - together with induction,
then 90 and 180 day bespoke training. Support is there in whatever
form our franchisees need throughout their business
lifecycle.”
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