As a well-established music festival and London street food favourite, Chapati Man are bringing their spicy indian wraps to the rest of the UK.
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Having converted the muddy welly brigade of Glasto and wooed the white collars of the City of London, Chapati Man is ready to take on other major cities in the UK with their franchise branch of the business.
Chapati Man, created back in 2007 by husband and wife team, Chris and Andrea Rai, the idea came from Chris taking left-over curry in a wrap to work. Their love of music festivals inspired them to share with other party-goers, the authentic curry recipes Chris grew up with; still being made by Chris's mother Martha – and the Chapati Man brand was born!
After eleven booming, successful years, Chris and Andrea now see a natural transition from a single trailer to a ‘herd’ of franchised Chapati Man trucks. Having extended their fan base from all the major UK music festivals, the London street food scene and into the chiller shelves of major multiples such as Morrisons and Waitrose, they feel its the right time to bring their freshly prepared ‘festival-style’ wraps to the rest of UK civvy street.
Chris tells us “yeah, our vision was always to change the way we eat indian food in the UK from a sit-down meal to tasty, hot and easy-to-handle fresh food on the go or at your desk”.
Andrea says “with our training and guidance we know that our franchisees will see a rapid return on their investment and a very healthy income going forward.”
Chapati Man’s striking Indian elephant trailer design has become a festival and street food landmark. Andrea explains that ‘’as the lunchtime palate becomes ever more sophisticated, there is a clear opportunity for Chapati Man’s flavour-packed, substantial and healthy wraps to be a success in other cities across the UK.”
Consumer eating habits are changing as a result of working patterns and a shift towards all day snacking has been seen. This, together with a growth in interest and demand for global flavours and influences, means Chapati Man’s authentic Indian wraps meet the modern consumer need.
“We boomed the festivals, retailers and the London street food scene” jokes Chris “and now we’ll boom the rest of the UK too”. With such heritage-inspired authentic recipes and a solid track record to date we have to agree - it’s hard to see why not.
Chapati Man is a regular pop-up on the network of London locations run by street food trading platform StreetDots.
StreetDots co-founder Atholl Milton says: ‘Whether Chapati Man is trading on a StreetDot in a City office complex, a busy pavement, or a business park, they smash it every time. You can tell from our Twitter feed that customers love the wraps and ditch their sandwich plans when the brightly coloured truck is nearby! Chris and Andrea always impress us with their business nous and slick operation: they have a fantastic brand that will be welcomed by cities across the UK.’
