Baskin Robbins

Canada, Russia, America, Dubai and now the UK!

Join our global network of 6,700 Baskin-Robbins ice cream stores in 50 countries and take your slice of this $1.8 billion market.

• Investment strategy available to open a 5 to 10-store portfolio
• Unrivalled training, marketing and operational support for your staff
• Full turnover forecasts available for your chosen multi-store area*
• A fantastic investment opportunity with the world’s largest ice cream speciality stores * based on average franchisee performance

Baskin-Robbins is the world’s largest chain of ice cream speciality stores. Since 1945, we have introduced over 1,000 unique, fun and much-loved ice cream recipes and frozen drinks including our famous ice-cream cakes.

Our stores continue to be popular as our products are an affordable treat for families and we sell in excess of 300 million scoops of ice cream each week across 6,700 stores in 50 countries. Our mission is to make the Baskin-Robbins neighbourhood store a tasty, fun place for our customers.

Baskin-Robbins already has 100 stores in the UK and is now offering opportunities to investors with a minimum of £300k liquid capital to develop a multi-store portfolio. A typical area containing 5 stores has the potential to turnover £1million in the first full year of trading with EBITDA of 10-15%.†

We are currently seeking entrepreneurs with a strong financial background and a passion for their local communities who are interested in developing multiple store locations.

Our multi-store development strategy works well for our franchisees as the Baskin-Robbins brand gains great momentum in an area when stores are launched:

• In quick succession
• In high to mid-market residential populations
• In high street locations
• In areas with good parking and regular passing footfall

† full details are available during the discovery meeting

The Baskin-Robbins Market

Estimated to reach £841 million in 2012 (Mintel), the UK ice cream market has grown with perceptions of ice cream as an 'affordable luxury' outweighing thriftiness and health considerations in the recent economic difficulties of the past few years. In the UK, premium ice cream has proved hugely successful and now accounts for just under a quarter of value sales.

Figures from Mintel also show that the UK ice cream, sorbet and frozen yogurt market has withstood the economic difficulties in the UK and is estimated to be worth £1bn in 2011 - up from £998m in 2010 and £975m in 2006. It appears consumer demand is not set to thaw in the future either - as Mintel forecasts the ice cream market to grow even further, increasing by 11% to 2016, to reach a total of £1.13bn.

Your Return on Investment

Our multi-store investors require at least £300k liquid capital and available funding of another £700k to complete the roll out and operation of 10 stores over 24 months. For smaller geographic locations there is an option for a 5-store development agreement. In turn, we have developed an all-encompassing growth strategy and support package to make this happen as smoothly and cost effectively as possible.

• Discounted franchise fees for multiple opening 5-10 stores
• All equipment and dry goods are sold to you at cost during the term of your franchise agreement

As an investor, you will know that many factors impact on the financial performance of a business venture, but with the Baskin-Robbins franchise model we will help you to maximise profits. For the full-year 2011, Baskin-Robbins' stores had global franchisee-reported sales of approximately $1.8 billion.

Baskin-Robbins is part of Dunkin’ Brands and in 2011 the combined Baskin-Robbins and Dunkin’ Donuts franchisee-reported global sales was $8.3 billion.

“My bank actually advised me to look at investing in a franchise when I was looking at new business opportunities. Established companies like Baskin-Robbins can be a great investment and I could see a gap in the market for this particular business.” Franchisee: Hani Omar

Our Franchise Support Team

Our head office team is there for support and advice throughout the term of your franchise agreement. We also coordinate quarterly franchisee meetings where you or your operations manager can network and share best practice with other franchisees and the brand team.

• A property agent to support your store location and purchase
• Approved project managers to oversee refurbishment of your stores
• 3-week intensive training programme for managers and staff prior to the stores opening
• Ongoing training programme for management and staff once stores are operational
• Store development strategy supported by a dedicated account manager
• World-class marketing platform including national and local campaigns

What our franchisees say:

“It has been great fun working with Baskin-Robbins as a brand, it is a brand which sells happiness and we feel very proud to be a part of it. Our happiness factor greatly increases with the addition of every store to our portfolio.” Franchisee: Mohammed Shareef

“We as a family have always liked Baskin-Robbins products so much, that we decided to have a store of our own. The ambience of a clean, fragrant and pleasant business environment was also a main driver in reaching this decision. I am happy to say that the organised and helpful approach of the Baskin-Robbins support team towards us, the franchisee, has further cemented our original decision and that’s why we are looking to open another store soon; within three to four months of opening our first one.” Franchisees: Hina and Syed Rizvi