Interview with AIMS Accountants' MD Henry Ejdelbaum


December 10, 2015

1. Tell us about the Aims Accounting concept.

AIMS have been working with the SME community for over 23 years so we know how they work and as business ourselves we understand what they need in order to succeed. Each and every one of the accountants has a successful track record in their field, are professionally qualified and are skilled at what they do we so already you have a winning formula right there. I would also like to stress that our accountants do more than number crunching and we encourage them to get to know their clients which in turn means they can offer advice in all areas of their business.

Clients can also take advantage of the fact that we are a flat management structure which means we operate in a low-cost environment – they benefit from fees agreed in advance, we are not bogged down by red tape and pride ourselves on being informal but maintain a high level of professionalism – we promise them a high level of service and that’s exactly what they get. 

What it all boils down to is we will take care of everything, allowing them to focus on running and developing their business, giving them the service they need and want.


2. What are some of the advantages in being an Aims Accounting franchisee?

Firstly, I would explain that “Escape corporate life and take control of your career” is the opportunity we offer. To achieve real job satisfaction, you need to escape the red tape and the rules and regulations which can effectively make work life very difficult and it shouldn’t be. As I mentioned before we are not bogged down by red tape so we won’t pass the baton on to the accountants – so to speak.

Secondly, our accounts choose their own work/life balance. At AIMS you work in the way that suits you but don’t get me wrong, you must put 100% in to your clients. Having said this, you’re not stifled by sales targets imposed by us and you certainly don’t have to work unsociable hours because we say so - the balance is there if you want it, it is simply your choice. As long as the clients are happy then we are because the clients always come first.

We’ve had all sorts walk through our doors: those who are hungry and ambitious and have done very well in a short space of time and those who have the same hunger but want to take it a slower pace – we’ve also had single parents who find the work/life balance works very well for them and the young and dynamic of all different ages – typically from 30-50 years old.

This is the beauty of AIMS – it’s a good fit for everyone regardless of your age, background, ethnicity and gender. All that matters is that you have the skills and qualifications which is the recipe for your success and the central is always there to throw in a few extra ingredients along the way.

Not everyone wants to be a millionaire but everyone wants to succeed.


3. Who is your ideal franchisee

Someone who is hungry and takes the bull by horns and puts their heart and soul in to their practice. It’s also very important that they take head office lead and take on board the systems and techniques we have in place because we know they work. I doubt you will find an accountant who can argue this point – unless they’ve taken it upon themselves to go off piste.


4. Tell us a little about the accounting Market?

What is accounting? ? Accounting provides ?nancial information for a range of users to help

them make better judgements and decisions concerning a business.

Accounting and user needs ? For accounting to be useful, there must be a clear understanding of for whom and for what purpose the information will be used. ? There may be con?icts of interest between users over the ways in which the wealth of a business is generated or distributed.

Providing a service ? Accounting can be viewed as a form of service as it involves providing ?nancial information required by the various users. ? To provide a useful service, accounting must possess certain qualities, or characteristics. These are relevance, reliability, comparability and understandability. In addition, accounting information must be material. ? Providing a service to users can be costly and ?nancial information should be produced only if the cost of providing the information is less than the bene?ts gained.

The accounting market that AIMS focuses on is based on SME’s

At the start of 2015: 

There were an estimated 5.4 million businesses in the UK which employed 25.9 million people, and had a combined turnover of more than £3,700 billion.

Small firms accounted for 99.3 per cent of all private sector businesses in the UK, 48 per cent of private sector employment and 33 per cent of private sector turnover.

Small and medium sized businesses employed 15.6 million people and had a combined turnover of £1.75 trillion.

5. What are some of the greatest lessons you’ve learned in growing this franchise?

1. Strive for continuous improvement

2. Lean on technology

3. Remember that happy employees are your best asset

4. Build the franchise business from the ground up

5. Provide clear direction and leadership

6. Be fair, consistent and equitable in your dealings

7. Have FUN!


6. What advice do you have for someone looking to acquire a Franchise?

  Do your research – this is something we encourage all potential franchisees to do. 

7. In your opinion, why do you think that Aims Accounting would be a great opportunity for someone?

For the same advantageous reasons I mentioned earlier. You must remember that starting a business is scary and fear is the biggest factor when setting up on your own. The AIMS concept not only takes you away from a corporate world you no longer want to be a part of, it places you in an environment where you have the support of a central team whose aim is to make you successful – you are never alone.

For more information on the AIMS Accountants Franchise, please click here

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