Name: Adam Green
Would you like your name shown under your testimonial? Yes
Time with LAR: Trained in December 2015, run the business
part-time in January/February 2016, full-time as of March 2016
If you could sum up YOUR EXPERIENCE with LAR in one
sentence what would it be?
''I believe that I've found the perfect business model now,
and I am genuinely excited for the future.''
Do you feel you get the SUPPORT you need to do well?
What support aspects do you find most useful?
''I am quite a self-sufficient type of person and like to
learn as I go, however, it’s great to know that help is only a
phone call or email away. The process is generally an easy one to
follow and there is a handy step-by-step guide to follow for the
early contracts. Head Office will regularly check that everything
looks as it should and provide feedback on anything that needs
With it being an Australian company I was a little concerned
that any queries would take a long time to be answered. That
couldn't be further from the truth, we have an office in London
with contacts and admin support offered Mon-Fri 9-5, and anything
that can’t be answered by London is handled in Australia. My own
experience of queries being answered in Australia has been great,
as any emails I have sent have been responded to overnight and are
waiting for me when I wake up – that works perfectly for me as I
like to send any queries at the end of my working day.''
Did the TRAINING provided leave you feeling confident
and ready to get started?
''Yes! The initial training is only 2 days during which time
you learn everything you need to know about contacting customers,
writing and administering the contracts. Head Office will then
check the precision of your early contracts to check everything is
correct. After the first couple of contracts your confidence, and
speed, goes up rapidly anyway and it becomes second nature.''
What is your experience of EXPECTED DEMAND VS THE
''The actual demand is massive…MASSIVE! From the outside I
genuinely thought that there was demand there but I would have to
work hard against existing competitors (Bright House, My Perfect
Home etc) to win contracts. Now being in the market I can see that
it is vastly under subscribed and the demand is huge.
Many customers in my experience do not trust the existing
brands, do not think that they will be accepted by them, have not
been reached by their marketing, or are not enticed by the products
that they offer. We offer a mobile ‘we come to you’ service,
offering them a friendly local point of contact with access to
pretty much any brand new appliance or product they can think
I feel at the minute as though I've only scratched the surface
of the demand and I'm already well ahead of my business
Are you finding the level of ARREARS
''Arrears are a fact of this business, they will happen, but
they can also be managed. The best way to do this in my opinion is
to manage your customers. Understand your customer, be sympathetic
to their needs and short term situations that arise for them, but
also remain in contact with them so that if they are struggling
then we know about it straight away and can put a plan in place.
Any customer who misses a payment will be contacted straight away,
in the majority of cases there is a genuine reason for the missed
payment, but this process trains customers in to pre-empting the
call and they will often contact us first.
We are always going to attract people who are dishonest and
will try to get an item with no intentions of paying it back,
however, that should not deter us as they will be a very small
minority. Instead we should spend our time and energy working to
develop the relationships with those customers who do pay, will
take second and third contracts out as they need them, and those
who refer good paying customers to us.''
What is it that you LIKE MOST about owning and running
a LAR Franchise?
''Residual income. Having run a successful customer based
franchise for nearly 5 years prior to LAR I was already well
equipped for the self-employed life. However, the main thing that I
struggled with in the previous franchise was that no matter how
good a month I had in terms of sales I knew that I would have to do
it all, or more, again the following month. With a family to
maintain I was always worried ‘what if I couldn't work for a month,
or longer?’ or ‘what if the work dries up for a month, or
longer?’. With LAR I know that once contracts are agreed then
money will be coming in for the next 2 years e.g. 50 contracts at
£15 a week = £750 a week for 2 years even if I don’t write a single
new contract. That is the type of freedom that I was looking for
whilst still maintaining the self-employed benefits of
How easy is it to GENERATE LEADS and write Contracts?
Do the marketing strategies work for you, and keep the
enquiries coming in?
''Marketing has been easier than I thought to be honest. In my
previous franchise a lot of the marketing was done for me so all I
had to do was build the customer relationships. I have concentrated
on 3 types of marketing so far with LAR, all with great
Leaflets – I paid for 5000 leaflets and decided to deliver
them myself, just because then a) I could be sure that they had
been delivered, and b) it’s good to get to know your area. I've
actually only had time to deliver around half of those leaflets as
enquiries came in from the very first few streets and have kept on
Referrals – We offer a cash payment for any customer who
refers friends/family/neighbours to us and that results in a
contract. Some of my customers have referred multiple times, these
referrals are usually great and have resulted in a big uplift in
contracts written. I can see this stream being the biggest this
future in terms of consolidating and building the portfolio
Facebook – I'm not great with technology (says the man who is
selling hundreds of electrical appliances!) but after a chat with
the Australian marketing manager it became clear that Facebook
could be a great and relatively low cost lead generator. So my LAR
Birkenhead Facebook page is controlled by Head Office in Australia
who set the weekly budget of £50 and then send an advert out on a
Monday that then runs for roughly a week. This has been so
successful that I’ve actually had to turn it off for a week to
catch up with all the leads generated after only 2 weeks!''
Would you RECOMMEND an LAR Franchise to others, and
your reason why (or why not)?
''I would absolutely recommend LAR to others. After running a
previous franchise for 5 years, and ultimately selling it for a
nice profit, I believe it gave me a head start in looking for the
ideal business model this time around. My search looked at hundreds
of existing business and franchises, believe me when I say that
nothing even comes close to LAR in terms of the return on
investment. I believe that now is the perfect time to invest in
this market, and LAR is the perfect partner.''
That’s it! Thanks for your help in promoting LAR as the
franchise to buy!