capital required:
Number of units:
investment level:
investment level:
£100,000 ~ £200,000
franchising since:

Wiltshire Farm Foods


Established in 1991, Wiltshire Farm Foods is the country’s foremost frozen meals delivery service for the elderly. With a dedicated national network of over 70 franchises and sales growth year on year.



· Liquid Capital Required - You will need available assets of £100,000 and the franchisor can provide assistance to help finance the purchase

· Total Investment Level - Depends on size of business, typically between £100,00 - £150,000

· Locations - We cover the whole of the UK and currently have franchises for sale in Northern Ireland, Dudley, Wolverhampton, Stockport, Hull and East London. 


Our competitive advantage

By choosing to invest in a franchise with Wiltshire Farm Foods you can feel confident that you’re working with the UK’s leader in the private ready meals home delivery sector.


Our customers

When you invest in Wiltshire Farm Foods, you’re choosing a partnership that helps to take care of mealtimes for a large group of people who want to maintain their independence. Our main group of customers are the elderly.  In the UK people are living longer than ever before – there are currently 9 million people over 65 years of age, and it’s likely that this rise will continue. You may also be aware that many local authorities have seen a dramatic cut to their funding, which has led to a decline in the number of meals on wheels services. We’ve found that a number of people are now turning to the private sector for assistance, which provides us with an additional opportunity to offer our services.


Brand awareness

Through our Ronnie Corbett led national TV advertising campaign we make a significant investment in marketing every year to help raise awareness of our service which contributes to the success of our franchisees.


Commitment to quality

Our strict quality control and carefully-selected suppliers help us to ensure that your customers are pleased with the meals and service you’ll provide. As part of a nationwide network of Wiltshire Farm Foods Franchises, your business will benefit from the company’s reputation for quality food and exceptional customer care. Our Trowbridge based product development team work with both customers and franchisees when developing new meal. Through our parent company, apetito, we have access to the latest developments within food manufacturing, alongside innovative marketing and product development ideas from across Europe.



The territory is easily managed as it is based in a fairly tight geographic area. The new franchisee will receive extensive support from the franchisor and will be encouraged to meet existing franchisees to learn and share best practices. If you have liquid assets of £100,000+ we can support the purchase of the business. 


Have you got what it takes to be a success?

Our successful franchisees have the following traits – is this you?

· Customer focussed

· Enterprising and ambitious

· Motivated and hard working

· Empathetic and adaptable to changing situations

· Committed to continuous learning and sharing best practice


Start your application today

There’s never been a better time to satisfy your appetite for success. If you’d like to find out more about becoming a Wiltshire Farm Foods Franchisee, please Contact Us Today!

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Upcoming Expos

17th-18th February 2017, ExCeL, London

The Franchise Show 2017

8th–9th September 2017, RDS, Dublin

The Franchise Show Ireland

JUNE 15-17, 2017 | NEW YORK, NY

International Franchise Expo


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