capital required:
£175,000
Number of units:
4
investment level:
investment level:
£100,001 ~ £200,000
franchising since:
ROYALTY FEE:
0

Hastens


The concept

Hästens is a manufacture of high-end luxury beds. We are currently undergoing an aggressive worldwide expansion plan. As part of that we’re looking for a few selective business Partners throughout the UK and Ireland. We can operate in “mono brand” stores as well as making up part of your current bed offer in a “sop in shop” format. 

The market

The premium end of the bed market is on the rise. We have seen double-digit growth for the last 4 years. Customers these days are investing more in sleep and their general well being. Is the experience of sleeping on a Hästens really that special? Well, yes it is.

First, one does not sleep on our beds. One sleeps in a Hästens. The difference is easy to explain when you’ve got someone lying, relaxed, in a Hästens in your store. They experience a unique feeling of weightlessness – as if floating on a cushion of air – their entire body is supported in perfect balance.

Once someone experiences and understands these feelings, any other bed will always fall short by comparison.

The company

Hästens is a 5th generation family owned business. For over 160 years we have been refining our craft and still to this day we are a thriving independent company, driven by our commitment to providing a higher quality of life to the world through sleep. Today Hästens is expanding globally at a rapid pace and we are looking for partners to join us.

The proposal

Oliver Bowen from Hästens says “I’ve been in the premium bed industry for over 15 years. I’ve seen the trend move away from quality and service and more towards how cheap a bed can be sold. Retailers are too often having to constantly price match, leaving very small margins. As a Hästens Partner, you can have the assurance that we’ll never flood the market or deal with the mass market furniture discounters”

Hästens can assist with store design, business planning and training.

Please 'Send a request now' to find out more

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