The Efficient Language Coaching Company was founded in 2008 by
Rachel Paling who has successfully set up and run this language
teaching company in Germany, with a team of seven language coaches.
The clients are both companies and individual professionals in
Germany, Spain and the UK, who have a need to acquire language
skills, often industry specific, to bring them to a professional
In 2011 Rachel Paling designed a new certification programme
for language teachers to become accredited language coaches. This
specialist training comprises the basics of coaching and the
neuroscience of learning, teaching the principles of neurolanguage
coaching. The course which will be undertaken by all
Franchisees carries an accreditation from the International
Coaching Federation, a worldwide recognised qualification.
ELC Ltd now seeks to Franchise the operation in the UK, offering
Regional Master Franchises in six areas, with the opportunity for
each Regional Master Franchise to sell and manage at least six
Major corporates who wish to enter or develop markets in
Europe and the wider world perceive the need to have Executives who
are not only fluent in the language of the target market, but can
converse in the industry or professional version of that language –
for instance legal, medical and engineering language usage.
Where highly complex and often multi-million pound deals are
being negotiated it is vital that Executives have a thorough
knowledge of the language and local nuances. They also need to be
able to absorb the language quickly, either in intensive courses,
or over a period of time in short sessions, and ELC specialise in
all these areas.
ELC is also designed for individuals who wish to develop their
language skills, receiving one to one tuition or entering into
group sessions. Our ever increasing involvement with European
countries makes the acquiring or developing of language skills more
and more important.
The company was founded in Germany in 2008 by English born and
educated Rachel Paling, a multi-lingual language coach. She has
developed a unique method of teaching languages quickly and
effectively by harnessing the areas of the brain that aid learning.
Rachel has developed the neuro-science of learning, and has created
the accreditation in neurolanguage coaching, a science based method
which she will teach to all Franchisees enabling them to become
certified and accredited by the International Coaching Federation.
The principle of neurolanguage coaching is unique to ELC Ltd
but may be a new concept to potential Franchisees – a definition:
“Neurolanguage Coaching facilitates the efficient and fast
transfer of language knowledge from the Language Coach to the
Language Learner using brain based coaching and coaching principles
This is achieved through ongoing sessions which include the
framework of International Coaching Federation principles and
competencies, diagnostics, assessment and level testing, goal and
action setting, coaching conversations, coaching tools including
language coaching tools, and the input of grammatical and
linguistic information necessary for the learner to quickly become
proficient in the language.
Every Franchisee will be taught the principles and methods of
delivery, and will achieve a certificate of competence from ELC and
an accreditation from the International Coaching Federation.
THE FRANCHISE OPPORTUNITY
The business model that has been established in Germany will
form the basis of the Franchise offered in the UK, and act as the
framework. The format is well established, has been endorsed by
customer demand, has the ability to transfer easily to any part of
the world, has excellent earning potential and is saleable.
In return for an initial franchise fee the Regional Master
Franchisee (RMF) will be granted a ten year licence to own and
operate an Efficient Language Coaching Franchise in an exclusive
post code area. The RMF and up to three coaching team members will
receive full training leading to certification from ELC and
accreditation from the International Coaching Federation. The RMF
and a team of coaches will run a local client base.
The RMF will receive help in preparing the business plan,
launch marketing and PR material, a CRM system that will be the
basis for all reporting and communications with Head Office,
inclusion in the global website, and all the documents required for
the day to day running of the franchise and the team of
sub-franchisees. An operations manual and staff handbooks will be
provided, in electronic form.
The RMF will also have access to UK retained Franchise
Consultants who will help with setting up and running the Master
Franchise, as well as recruiting sub-franchisees. Each Region
will support a further six sub-franchisees, and the RMF will sell
those Franchises, and build a team across the area. All training
for the sub-franchisees and up to three team members will be
carried out from the centre, but the on-going management will be
the responsibility of the RMF.
IS THIS FOR YOU?
Applicants for an ELC Regional Master Franchise and for
Sub-Franchises should ideally have a valid language teaching
qualification or have been teaching languages at an advanced level
for at least seven years. A background in business or a profession
is advantageous as this gives specialism and expertise to the
As part of the initial franchise offering, and in order to be
an ELC Ltd Language Coach, all Franchisees will learn the
principles of brain based coaching by completing the two modules of
the ELC Ltd Language Coaching Training consisting of 36 training
hours and a recorded session assessment. This training will also be
extended to three team members. These mandatory conditions may be
reduced for applicants who have already qualified as a Coach under
a system recognised by the International Coaching Federation.